Ski Fence = Investment Opportunity?

brochure.jpg

Apparently it’s been out for a while, but yesterday was the first time I’d seen a new brochure hyping Rossland as quickly becoming the premier location for investment opportunities in western Canada. It looks great, with high quality paper stock, striking photos, and stylish graphic design, but the text is your typical advertising hyperbola and misrepresentation (amongst the usual drivel claiming that Old Glory is one of the highest peaks in the Selkirks – it’s not in the Selkirks and is far from the highest). Though focused on directing prospective buyers towards Red Resort’s real-estate, by ostensibly promoting the town they’ve clearly been able to get public money to fund the effort.

What really caught me attention though was the use of a photo of my ski fence on the cover (the same shot was used on Red’s real-estate web-site). My ski fence and ramshackle cabin of a home are an expression of my personal values, style and history (they’re my skis, with years of memories associated) but have been recognized and appropriated by marketing types as an idealized representation of real ski town culture. That my fence is being used to lend some funky authenticity to a monstrous premium priced apartment complex (Slalom Creek) is of course absurd, but hardly surprising. With so much money on the line, and far from spectacular sales and skier visits, I expect Red Resort will do and say anything. What could be next?

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5 Comments

Filed under Eclectica

5 responses to “Ski Fence = Investment Opportunity?

  1. Michelle

    My advice: demand a free ski pass for yourself and all people living in your house in lieu of sueing for appropriation of personal culture.

  2. Canadians are discovering what it like to be the primitive local natives living in our quaint dwellings.

    If tourists want to photograph you when you are wearing your traditional mountain gear be sure to hand them a model release and rate schedule.

    Nice ski fence!

  3. Murray

    When the former Red(now an abbreviation for ‘real estate development’) was pushing it’s first project in the lower parking lot they promoted it by saying ‘stay in the beautiful BC Rockies’, well the rockies are a three hour drive from Red so that would have made for a major walk to the lodge from your condo in the morning. Makes you wonder, if they don’t even know where they are now how are they suppose to know where they are going, and the scariest part is their taking us with them whether we like it or not.

  4. Get them to pay you royalties or at least buy you a new set of skies…

  5. Hiya!. Thanks for the blog. I’ve been digging around looking some info up for shool, but there is so much out there. Google lead me here – good for you i guess! Keep up the good work. I will be coming back over here in a few days to see if there is updated posts.

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